Wednesday, October 19, 2005

Notebooks and Feeds and The Age of Aquarius

Call me a throwback, but lyrics from the 5th Dimension’s 1969 signature tune, Aquarius / Let the Sun Shine In are ringing in my ears today:

“When the moon is in the Seventh House
And Jupiter aligns with Mars
Then peace will guide the planets
And love will steer the stars

Attending the 451 Industry Summit on the Mobile Enterprise in Palo Alto today, industry analyst and technology veteran Tony Rizzo confirmed my thinking that customer behaviors are steering the subscription technology and mobile technology ‘stars’ into alignment.

According to their website, The 451 Group is an independent technology industry analyst company focused on the business of enterprise IT innovation.

The thesis of Tony’s discussion is that in the enterprise space, the notebook/laptop/tablet PC is replacing the desktop PC as the computing tool of choice for all workers—not just the sales force or the C-level officer. If you think about it for even a fraction of a second, this makes complete sense. The enterprise work force will become intrinsically distributed and mobile. The enterprise customer is already distributed and mobile.

To paraphrase in piratespeak: “Here there be customers…

So, organizations that act quickly on the "need for feed" in their customer communication and conversation mix will have an advantage over their less-nimble competitors.

Marketeers had best get out their Rowan and Martin’s Laugh-In DVD collections and put their tie-dye t-shirts on, because even an astrologist can see that customers are increasingly mobile.

Watch the stars and feel the love because mobile customer-aware feeds must not be ignored.

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