Can Any Good Marketing Come Out of Utah?

Having spent more than half of my professional career in Utah, I am familiar with the stigma attached to anything resembling technology or marketing prowess hailing from 'The Crossroads of the West.' Truth be told, a plethora of innovation has made its way to the market from the former Deseret Territory.

That's a topic and a post for another day. Anyway...

In April of this year, Utah's connect magazine picked up a press release from the Utah Information Technology Association (UITA for short) about the organization’s new goals for their coming fiscal year. One of these included the expansion of UITA's 'Peer-to-Peer' (P2P) forums with the addition of the Emerging CEO Forum and Marketing Executive Forum. These joined the existing stable serving Utah's technology professionals including the existing CEO, CTO and CIO P2P Forums.

I was thrilled to hear today from Marketing Executive Forum co-founder Cydni Tetro the next meeting of the Marketing Exec Forum is tentatively slated for November 10, 2005 at 12:00pm.

Like Mark Twain is alleged to have written in an editorial to the newspaper publishing quite prematurely his obituary: "The reports of my death have been greatly exaggerated."

I am pleased the Marketing Exec Forum is not only alive and kicking, but will be addressing the "topic of Social Media (blogs, RSS, podcasting, etc)." This is a timely topic for marketing professionals working in a state that has been too long positioned as a high-tech has-been.

I hope the marketing brain trust of the state will come out in force, grab hold of the Social Media buzz, and show the planet how things are really done in the Silicon Desert.